Business Council on Climate Change

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ABOUT THE SPEAKER
Topics such as biodiversity, global warming and clean water were common around the dinner table during Aaron Pope’s childhood in Berkeley, CA, and instilled in him a lifelong commitment to the natural world. While a student at UC Santa Barbara, Aaron helped found the student-run Environmental Affairs Board. He also held several conservation internships before graduating with an Environmental Studies degree. Aaron’s love of the outdoors took him to Lake Tahoe, where he worked as a river rafting guide, editor and writer. In 2001, Aaron returned to the Bay Area to pursue a career as a project manager, helping to develop educational software for young children. His environmental experience and passion led him to the California Academy of Sciences in 2008, where he now splits his time between content development and managing the Academy’s Green Initiative. Aaron is especially interested in climate change communication, and works to help the museum empower and inspire visitors to protect their environment.

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Networking Event at Cal Academy

On July 17, BC3 members gathered for a networking event at BC3 partner The California Academy of Sciences in Golden Gate Park to learn about how the museum communicates climate change.

At the event, California Academy of Sciences content developer and manager of sustainability programs Aaron Pope provided a brief overview of climate exhibit. He also shared data from their study of visitor perceptions of climate change and described how the museum is using this data to inform how they communicate climate change in their permanent exhibits. Following the event, BC3 members received special access to the museum during "Nightlife," Cal Academy's weekly networking event.

During an interactive portion of the meeting, BC3 members responded to the question: "What is your biggest challenge in communicating climate change?". Some answers included: making climate change seem relevant to people's day-to-day lives, providing firms with easy steps to take action, inspiring hope and action (as opposed to fear and denial), making the argument that individual action really makes a difference, and making sustainability inexpensive and accessible.

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