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BC3 Member Profile
OgilvyEarth is a holistic sustainability communications practice – from empowering employees to act for the environment to promoting green products to advising on environmental public policy.
We want to help companies do today’s business in a way that leaves a positive legacy for tomorrow. We aim to shrink business’ footprint on the planet while growing its profitability. For OgilvyEarth, a key part of progress is having ”the sustainability conversation” – or thinking, talking, listening and acting for a better balance of environmental, community and business outcomes. OgilvyEarth combines in-depth knowledge of sustainability with communications expertise to help you have that conversation with your stakeholders – staff, consumers, governments, local communities, media, customers, suppliers and investors. It’s a conversation that often demonstrates that “green can be gold” for all involved. OgilvyEarth operates across the Ogilvy Worldwide network.
Our organization has calculated a greenhouse gas baseline, using the Carbon Disclosure Project. This baseline helps to define a starting point against which future progress can be measured.
Our organization has developed a GHG-reduction plan, in order to minimize GHG emissions. It can be found online here. We have also set a WPP (Ogilvy's parent company) goal of 1.2 tons per person by 2020. Our organization has staff members responsible for addressing internal sustainability issues. This staff is described here. Our company also executes the following internal GHG-reducing actions:
Our organization engages employees around sustainability and provides them with sustainable employee benefits. We do this by:
Our organization is in the process of becoming a Certified Green Business.
Environmental factors are important to our organization when selecting an office space. When doing so, we take the following environmental factors into account:
Our organization's Bay Area buildings have LEED environmental certifications. Information on our facilities outside the bay area can be found here. Our organization has a green procurement policy. Moreover, our organization practices the following as a part of our formal policy:
Our organization has made supply chain improvements through our:
Our organization engages clients on climate issues through:
Our organization engages employees on climate issues through:
Our organization has invited non-member companies to participate in BC3 events as guests. Increasing BC3's membership and network helps us develop a critical mass of businesses to fight climate change. Our organization would be willing to share our experience about our community leadership as a member of BC3.
We actively engage with policy members through:
Our organization takes a public position on climate policy, which can be found here. Our organization is engaged in industry advocacy, business coalitions, supply chain management or other initiatives as related to climate change. We have worked with UN Climate Change Conference and other organizations and other companies focused on addressing climate change. Our organization would be willing to speak with the media about climate policy on behalf of BC3.
Over the past year, members of our organization have not yet collaborated with other BC3 members because we are new to BC3. However, we are looking forward to getting more involved.
Our organization has staff with expertise in the following areas that they would be willing to share with other members:
Our organization uses the following communication tools, which provide avenues for communication and discussion on climate-related news and issues among BC3 members. We have shared information using the RSS feeds and twitter. Our organization works with other community-based organizations or non-profits on climate-related issues. Imagine H20 is a pro bono client. Sun Power is a client. We also work with Ford Electric Cars - California Outreach. We are willing to provide the following resources within the BC3 network:
Our organization shares its greenhouse gas baseline publicly through WPP’s sustainability report. OgilvyEarth San Francisco also plans to develop its own reporting baselines.
Our organization communicates progress on its climate goals:
Our organization reports our baseline, goals and progress to Global Reporting Initiative and the Carbon Disclosure Project. This creates a public record of our sustainability measures as well as the benchmarks our activities against peers and competitors. Our organization communicates progress on its climate goals internally.
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