Preview of Natural Capitalism Inc's Sustainability Circles
On December 3, BC3 members gathered at New Resource Bank to preview Natural Capitalism Inc.'s Sustainability Circles. The program provides small to mid-sized firms practical and profitable ways to infuse sustainability into their operations and culture. For one full day each month for six months, each company joins with up to seven other local businesses in a peer community guided by a dedicated coach and assistant coach. Through these "High Tech - High Touch" Sustainability Circles, businesses learn how to reduce costs, improve profits, increase revenue, build brand equity and manage risk by fully embracing these practices.
At this exclusive BC3 event, NCI Co-Founder Elliot Hoffman provided an overview of the six-month program, which will launch in San Francisco in early 2011, highlighting the significant cost savings associated with a variety of company sustainability initiatives. He then turned the conversation over to Jim Hussey, CEO of Marina Mechanical, and Hale Foote, President of Scandic Springs, to share their experiences in the beta program. Jim described the significant energy and water savings, the unintended consequences of infrared faucets (zero sick days), and the spread of sustainability initiatives by employees resulting from a cultural shift at his business. Hale focused on how excitement around Scandic's new sustainability initiatives helped drive employee engagement, while also providing a new customer sales tool.
The first San Francisco Sustainability Circle will begin in January 2011. If you would like to sign-up or learn more about this exciting new program, please email Elliot Hoffman.