Trends in Sustainability Reporting with EcoStrategy Group
On July 29, 2010 BC3 hosted member EcoStrategy Group to discuss sustainability communications at Blue Shield California, 50 Beale Street, San Francisco. Participants discussed why and how business sustainability efforts are communicated publicly, and what common elements are shared among leaders.
Featured speakers were Kathleen Gilligan and Karen Janowski (KJ) of EcoStrategy Group, who presented their researh on sustainability communication trends among the Bay Area's top public companies. Their research shows only about a quarter of these companies communicate sustainability through their websites or reports, and most often do so to respond to queries from customers and investors, to manage their brand image, to compete effectively, and to stay ahead of future requirements. Leading communicators develop reports that include targets and performance tracking, include many stakeholders, and are relevant and comprehensive.
For more information on what was discussed during the event, please see the resources below, including EcoStrategy Group's presentations, event notes, information on downloading the EcoStrategy Group report, links to reporting websites, and photos.